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Research & projects

Main research interests

  • public relations measurement – we are interested in developing a useful set of tools for strategic public relations to be used in professional evaluation and in education;
  • the relation between public relation and the education environment - research and analysis on teaching public relations, employment opportunities for communication and public relations graduates, the way in which strategic public relations can be integrated in the performance of the higher education system and the relationship between university and the private sector, with main focus on employability and professional level of labor market in the field of communication and public relations;
  • ethics in public relations and social responsibility;
  • stakeholder engagement.

Besides research activities, we assume an active role in:

  • strategic stakeholder engagement for shaping the present and especially the future of public relations profession and education, with specific focus on policy dialog concerning the formal regulations regarding the public relations activity and the status of communication and public relations specialists in Romania;
  • developing a network focused on PR education and practice, based on strategic relationships between relevant actors with common interests and high standards regarding education and professionalism in the field of strategic communication and public relations in Romania.


Past projects

  • Social responsibility and stakeholder engagement in strategic decision making