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MA in Digital Communication and Innovation

Go to the description of the MA in Digital Communication and Innovation.

Admissions 2022

Following the SNSPA Senate Decision no. 4/17.02.2022, for the July - September 2022 session, admissions to BA and MA studies within the SNSPA are processed through the online platform
Admission requirements for EU students:
Admission requirements for non-EU students:

Admissions calendar (for Romanian students and EU students)

  • September 5-15: online registration*  
  • September 16 - 19: evaluation of candidates
  • September 20: results
  • September 21: deadline for appeals
  • September 22: results (appeals)
  • September 21-23: student enrollment

*Note: The platform opens on September 5 at 9:00 AM (Eastern European Summer Time) and closes on September 15 at 2:00 PM (Eastern European Summer Time).


Candidates for the MA in Digital Communication and Innovation (EN) need to write a letter of motivation (without an interview). 

The letter of motivation

The letter of motivation (in English) will have between 750 and 1000 words and will follow the following structure:
1) Introduction - who are you and why are you interested in enrolling in the master's program?
2) Where did you find out about the educational offer of the Faculty of Communication and Public Relations?
3) In what way will this program be useful for your career?
4) Choose a topic that you consider relevant, within the chosen field of study (MA in Digital Communication and Innovation - in English).
5) Connect your interest in the MA program to your chosen topic and to the academic references that you consider relevant. For example, you can choose a problem that you have experienced in your activity as an intern, as a student, or as an employee. When detailing your interest in the given topic, you are encouraged to refer to the literature that discusses the relevance and the significance of the topic.

*Note: the references can be accessed online, using the Google Scholar database (, where you can search for academic resources by using keywords. The use of references illustrating your interest in the field is mandatory.
We encourage honest expression of opinion and critical reflection on the issues approached in the letter of motivation, as well as a discussion of personal and professional experiences.

NB! Candidates who plagiarize will be disqualified from the admission process!

Reference list (suggestions) 

  • Austin, L. L., & Jin, Y. (Eds.). (2018). Social media and crisis communication. New York: Routledge.
  • Biezā, K. E. (2020). Digital literacy: Concept and definition. International Journal of Smart Education and Urban Society (IJSEUS), 11(2), 1-15.
  • Booker, Christopher. (2004). The Seven Basic Plots: Why We Tell Stories. London: Continuum.
  • Favaretto, M., De Clercq, E., Schneble, C. O., & Elger, B. S. (2020). What is your definition of Big Data? Researchers’ understanding of the phenomenon of the decade. PloS one, 15(2), e0228987.
  • Keller, K. L., Parameswaran, A. M. G., Jacob, I. (2015). Strategic Brand Management, Building, Measuring, and Managing Brand Equity, India: Pearson India Education Services.
  • Stokes, Rob. (2018). eMarketing, The Essential Guide to Marketing in a Digital World., The Red & Yellow Creative School of Business, 6th Edition.

Contact person: Senior lecturer Flavia Durach, PhD: [email protected]

See here the evaluation criteria for the letter of motivation.