Welcome to an up-to-date, English language BA degree program in Communication, with an eye on Technology. We designed this program following the best examples in Anglophone universities around the world. And now we bring it close to you, in East-Central Europe.
In planning and updating the Communication and Emergent Media (CEM) BA program, we have paid attention to the rapid developments and changes in the digital (media) markets, to the proliferation of devices and applications, and to the obvious need for experts able to communicate effectively and strategically in this challenging landscape. The first generation of CEM graduates (2019 - 2022) is already doing that - and doing it well. If you think you have what it takes, you are welcome to join this exciting and competitive study path.
Here's an outline of the program:
Courses
[First year]
- Communication theory
- Introduction to Public Relations
- E-business and digital marketing
- Academic writing
- Critical thinking
- Public communication and emerging media
- History of communication
- Public speaking
- Introduction to audio-video communication
- Advertising
- Social psychology of communication
- Events management
[Second year]
- Mass media and society. Emerging media
- Social media listening
- Research methods in communication sciences
- Digital media technologies. Digital design
- Internship in research (optional)
- Professional internship (optional)
- Consumer behavior in the digital context
- Branding through social media
- Digital writing
- Project management
- Digital literacy (optional)
- Social media and civic participation (optional)
- Physical education (facultative)
[Third year]
- Communication on mobile devices
- Visual communication
- Crisis communication
- Public relations in digital media
- Multimedia production and editing
- Thesis Writing Tutorial
- Broadcasting
- Strategic communication
- Internship
- Digital storytelling (optional)
- Working in digital media teams (optional)
[Consult syllabi here]
Competences and qualifications
Graduates of the BA in Communication and Emerging media will be able to: plan, develop, implement and evaluate digital communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.
Graduates will be proficient in the following tasks:
- planning, organizing, and evaluating publicity campaigns and communication strategies;
- advising executives on the public relations implications of their policies, programmes and practices, and preparing and controlling the issue of news and press releases;
- undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns;
- organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity;
- representing organizations and arranging interviews with publicity media;
- attending business, social and other functions to promote the organization;
- commissioning and obtaining photographs and other illustrative material;
- selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.
Examples of professional paths following graduation (in some cases, even prior to graduation):
- specialist in digital marketing, specialist in social media, expert in performance media, online PR consultant;
- brand manager;
- publicity agent;
- public relations copy writer;
- press liaison officer.
How to apply