.Romanian / English

In the latest two decades, some democratic countries, such as USA, UK, Holland, Belgium, Canada, Australia, New Zeeland, Japan, etc., have shown increasingly more interest to the new approaches of public policy management. In the domain literature, these new approaches are considered an outcome of management philosophy trends like “the new public management”, “the new governance”, “e-governance” and “the deliberative movement”. What all these new approaches have in common is the attention they give to the ever-increasing role of the public in adopting public policies. The idea is not new – its development began in the pre-World War II in USA. The re-emerging of the theme after the ‘90s is an expression of the interest (both at the level of theoreticians, and of practitioners) to conciliate the public policies decision making process with the publics interested. It opposes to a certain degree the paradigm of the ’70s and the ’80s, which considered the technocrats should play the essential role in defining solutions to public issues. Implementing a mechanism for consulting the public, though, calls for the simultaneous compliance with more requirements: a real deliberative culture at the level of the decision makers; a real deliberative culture at the level of different publics involved in finding solutions for public issues; the use of valid public dialogue models, to avoid altering the public consultancy mechanism into public information.
The project proposes: a. A theoretical research of the communication process for public policies; b. A comparative analysis of the public communication models used in our country for public policy implementation; c. Identifying new effective public communication models for public policies (policy dialog).