Conf. univ. dr.
Mihaela Ionescu
mihaela.ionescu@comunicare.ro
Studii
Licenta in filosofie, specializarea filosofia culturii, Facultatea de Filosofie, Universitatea Bucuresti
Master in comunicare manageriala si resurse umane, Departamentul de Management, SNSPA, Bucuresti
Doctor in stiinte economice, specializarea sociologie economica, Academia de Studii Economice, Bucuresti
Experienta
Secretar stiintific al Facultatii de Comunicare si Relatii Publice, SNSPA, Bucuresti
Conferentiar universitar doctor, Facultatea de Comunicare si Relatii Publice, SNSPA, Bucuresti
Membru si cercetator in Laboratoire d'Etudes et Recherches Appliquees en Sciences Sociales (LERASS), echipa TECHNOPOLIS, Universitatea Paul Sabatier Toulouse 3, Franta
Secretar general de redactie/ coordonator de numar al Revistei romane de comunicare si relatii publice
Membru in boardul stiintific al ESSACHESS, revista editata de Universitatea Paul Sabatier dinToulouse, Franta
Profesor invitat, l'Institut Universitaire de Technologie de Tarbes, Universitatea Paul Sabatier Toulouse 3, Franta
Cercetator, membru si director in granturi de cercetare castigate prin competitie incepand cu 2001
Membru in comitetele de organizare, coordonator al unor congrese si simpozioane internationale si nationale
Chair/ moderator in cadrul conferintelor internationale (Globalization and Policies of Development, Scoala Nationala de Studii Politice si Administrative, mai 2007, Bucuresti; Business Excellence – ICBE-2008, ASE, Universitatea Transilvania din Brasov, Our Lady of the Lake University, Brasov, 2008; Frontières, communautés, média, Universitatea Bucuresti, iunie 2009 s.a.)
Lucrari publicate
Carti (autor, coautor, editor) si capitole in carti
Ionescu, M.A., Brandingul de angajator, Iasi, Editura Institutul European (editura recunoscuta CNCSIS), 2008.
Bargaoanu, A., Pricopie, R., Ionescu, M.A., Taranu, A. (eds), Education, Research and Innovation: Policies and Strategies, Proceedings of the International Conference on Education, Research and Innovation: Policies and Strategies, Bucharest, Ed. Comunicare.ro, 2008, ISBN 978-973-711-161-6.
Pricopie, R., Stanciugelu, I., Ionescu, M.A. (editori), Relatiile publice in scoli - incredere si parteneriat comunitar, Bucuresti, Ed. Comunicare.ro, 2008, ISBN 978-973-711-144-9.
Simion, D.I., Ionescu, M.A., Stanciu, St., Profit din comunicare. Comunicarea in practica manageriala, Bucuresti, Editura Printech (editura recunoscuta CNCSIS), 2007, ISBN (13) 978-973-718-633-1.
Dobrescu, P., Taranu, A., Bargaoanu, A. (editori), Ionescu, M.A., Corbu, N. (co-editori), Globalization and Policies of Development, Proceedings of the International Conference on Globalization and Policies of Development, Bucharest, Ed. Comunicare.ro, 2007, ISBN 978-973-711-125-8.23.
Stanciu, St. si Ionescu, M.A., Cultura si comportament organizational, Bucuresti, Ed. Comunicare.ro (editura recunoscuta CNCSIS), 2005, ISBN 973-711-015-3.
Stanciu, St., Ionescu, M.A., Leovaridis, C., Stanescu, D., Managementul resurselor umane, Bucuresti, Editura comunicare.ro, 2003, ISBN 973-8376-96-3.
Articole/studii publicate in edituri de prestigiu internationale/in reviste indexate BDI/in reviste nationale recunoscute in domeniu (B+)
Ionescu, M.A., Bratosin, St., "Desirable Typologies of Organizational Culture in Quality Management Implementation. Communicational Findings", Management&Marketing, 2009, (indexata BDI, CNCSIS B+)
Ionescu, M.A., "Calitate prin responsabilitate sociala corporatista si branding de angajator. Cazul Nokia", Calitatea, no. 1-2, 2009, ISSN 1582-2559 (indexata BDI Scopus, Ebsco Publishing, Inc.; CNCSIS B+).
Ionescu, M.A., Bargaoanu, A., "Une approche postmoderne de la marque d'employeur et de la responsabilité sociale corporative", ESSACHESS, no. 3/ 2009, Université Paul Sabatier, Toulouse 3.
Ionescu, M.A., Stanciu, St., "VBU – the first e-learning project focused on developing the entrepreneurial spirit in Romania", in Education Landscapes in the 21st Century: Cross-cultural Challenges and Multi-disciplinary Perspectives (Iris Guske and Bruce Swaffiled eds), Cambridge Scholars Publishing, 2008, ISBN (10): 1-84718-576-2, ISBN (13): 9781847185761.
Iliescu, D., Ionescu, M.A., Stanciu, St., Rolul reprezentarii metaforice ca vehicul de transmitere a semnificatiilor in fenomenele organizationale, Bucuresti, Ed. Comunicare.ro (editura recunoscuta CNCSIS), 2008, ISBN 978-973-711-145-6.
Ionescu, M.A., "Brandul de angajator. O solutie pentru conservarea loialitatii angajatilor", in Revista Calitatea, nr. 6, 2008, pp. 33-36, ISSN 1582-2559 (din 2008 revista indexata BDI Ebsco Publishing, Inc.; revista cotata CNCSIS B+).
Ionescu, M.A., Stanciu, St., "Impact and awareness of employer branding in the world and in Romania. A critical introduction", in Review of Management and Economical Engineering, Vol, 7, no. 2, 2008, pp. 37-44, ISSN 1583-624x (revista indexata in BDI: ULRICH`S Periodical Directory, Ebsco Business Source, Ebsco Publishing Inc.; revista cotata CNCSIS B+)
Stanciu, St., Ionescu, M.A., Stanescu, D., "Conceptul de universitate antreprenoriala - determinarea gradului de notorietate", Revista Româna de Statistica, nr. 11/2008, Bucuresti, pp. 45-68, ISSN 1018-046X (revista cotata CNCSIS B+, revista monitorizata de ISI Thomson Philadelphia incepând cu 2007).
Ionescu, M.A., "The employer branding, a competitive tool for sustainable economic development", in Review of Management and Economical Engineering - special issue, 2008, , ISSN 1583-624x (revista indexata in BDI: ULRICH`S Periodical Directory, Ebsco Business Source, Ebsco Publishing Inc.; revista cotata CNCSIS B+)
Ionescu, M.A., "Spre o cultura organizationala a negocierii in scoli", In Relatiile publice in scoli - incredere si parteneriat comunitar, Bucuresti, Ed. Comunicare.ro, 2008, ISBN 978-973-711-144-9.
Ionescu, M.A., "The employer brand - a challenge for human resources management", in Review of Management and Economical Engineering, vol. 6, no. 5/2007, pp. 324-329, ISSN 1583-624x (revista indexata in BDI: ULRICH`S Periodical Directory, Ebsco Business Source, Ebsco Publishing Inc.; revista cotata CNCSIS B+)
Ionescu, M.A., "La globalisation et ses incidences sur la culture corporative", in Romanian Journal of Communication and Public Relations (special issue), no. 11/ 2007, pp. 257-262, ISSN 1454-8100 (revista indexata in BDI ProQuest CSA, CNCSIS B+)
Ionescu, M.A., Stanciu, St., "Abordarea metaforica - un nou aer metodologic in studiile organizationale" , In Revista româna de comunicare si relatii publice, nr. 9/2007, pp. 149-157, ISSN 1454-8100 (revista indexata in BDI ProQuest CSA, CNCSIS B+).
Ionescu, M.A., Stanciu, St., "Schimbarea organizationala si culturala - analiza unui model preluat din epistemologie", in Revista Militara de Management si Educatie, nr. 3/2006, UNAp-ASE, ISSN 1841-978X, pp. 24-26.
Ionescu, M.A., "Pozitia comportamentului organizational in strategiile concurentiale", in Revista Militara de Management si Educatie nr. 3/2006, UNAp-ASE, ISSN 1841-978X, pp. 20-23.
Studii/articole (peer reviewed) publicate in volumele unor manifestari stiintifice internationale din tara si din strainatate
Ionescu, M.A. , "La responsabilité sociale corporative - indicateur de l`innovation entrepreneuriale dans l`employer branding", Education, Research and Innovation: Policies and Strategies, Proceedings of the International Conference on Education, Research and Innovation: Policies and Strategies, Bucharest, Ed. Comunicare.ro, 2008, pp. 401-408, ISBN 978-973-711-161-6
Ionescu, M.A., "The employer branding, a competitive tool for sustainable economic development", in Proceedings of International Conference on Business Excellence ICBE-2008, Brasov, Transilvania University of Brasov ASE, Our Lady of the Lake University, ISSN 1583-624x.
Ionescu, M.A., "La globalisation et ses incidences sur la culture corporative", in volumul Globalization and Policies of Development, Proceedings of the International Conference on Globalization and Policies of Development, Bucharest, Ed. Comunicare.ro, 2007, pp. 367-372, ISBN 978-973-711-125-8.
Stanciu, St., Ionescu, M.A., "The online master programs - a pioneer project for the Romanian higher education", in Proceedings of Sixth Worldwide Forum on Education and Culture, Rome, 2007, ISBN 978-1-4243-0291-8.
Ionescu, M.A., Stanciu, St., "VBU - the first e-learning project focused on developing the entrepreneurial spirit in Romania", in Proceedings of Sixth Worldwide Forum on Education and Culture, Rome, 2007, ISBN 978-1-4243-0291-8.
Ionescu, M.A., "The employer brand - a challenge for human resources management", in Proceedings of International Conference on Business Excellence ICBE-2007, Brasov, Transilvania University of Brasov, ASE, AILOG Italy, pp. 324-329, ISBN 1583-624x.
Alte lucrari si contributii stiintifice
Recenzii
Ionescu, M.A., "Notes de lecture", in Sciences de la Societe, revue editee par l'Universite Paul Sabatier, Toulouse, Press Univesitaire du Toulouse, 65/2008, ISBN 978-2-85816-969-6.
Ionescu, M.A., "Istoria comunicarii", in Revista româna de comunicare si relatii publice, nr. 12/2008, Bucuresti, SNSPA-FCRP, ISSN 1454-8100.
Interviuri
Interviu cu Marius Tuca - Omul de talk show - un hamal intr-un birou elegant, in Revista româna de comunicare si relatii publice, nr. 6-7/2003, Bucuresti, SNSPA-FCRP, ISSN 1454-8100.
Interviu cu Ion Cristoiu - Televiziunea si Comedia umana, in Revista româna de comunicare si relatii publice, nr. 6-7/2003, Bucuresti, SNSPA-FCRP, ISSN 1454-8100.
Interviu cu Ioan Dumitrache - Starea fireasca intr-o competitie este ca unii sa câstige si altii sa piarda, in Revista româna de comunicare si relatii publice, nr. 9/2007, Bucuresti, SNSPA-FCRP, ISSN 1454-8100.
Introduceri/cuvânt inainte
Bargaoanu, A., Pricopie, R., Ionescu, M.A., Taranu, A. "Introduction - Education, Research and Innovation: Critical Topics in the Age of Globalization", in Education, Research and Innovation: Policies and Strategies, Bucharest, Ed. Comunicare.ro, 2008, ISBN 978-973-711-161-6.
Pricopie, R., Stanciugelu, I., Ionescu, M.A., "Cuvânt inainte", Relatiile publice in scoli - incredere si parteneriat comunitar, Bucuresti, Ed. Comunicare.ro, 2008, ISBN 978-973-711-144-9.
Articole in reviste de specialitate
Ionescu, M.A., "HR marketingul se plateste, employer brandingul se castiga", in Markmedia - revista de marketing si comunicare in afaceri, martie 2008.
Ionescu, M.A., "In ce masura determina brandul alegerea angajatorului", in Markmedia - revista de marketing si comunicare in afaceri, februarie 2008.
Ionescu, M.A., "Cum obtinem angajamentul fata de brand? ", in Markmedia - revista de marketing si comunicare in afaceri, februarie 2008.
Ionescu, M.A., "Nokia, employer of choice sau employer of evil? ", in Markmedia - revista de marketing si comunicare in afaceri, ianuarie 2008.
Ionescu, M.A., "Brandul de angajator sau strategia de a fi fair play", in Markmedia - revista de marketing si comunicare in afaceri, ianuarie 2008.
Altele
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